Adam (right) after a race.
Adam Abramowicz wants to run a different sort of bike company. Like many boutique brands in the industry, KindHuman sells carbon and steel framesets, apparel, and components. But the profits earned go back, in part, to a youth cycling scholarship and their team sponsorships are based on character first and results second. It’s a model Abramowicz hopes will create a welcoming, fostering atmosphere for would be cyclists and racers. I spoke to him about his company’s model, their youth scholarship program, the challenges of being a start up in a big, broad industry, and much more.